Senior Mobile Growth Marketing Manager (f/m/d, Hybrid work)

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About us

PlayaMedia belongs to Ideawise Group, a global tech company home to some of the most groundbreaking products for alternative lifestyles in the dating industry. Ideawise creates online communities that allow for people to live authentic, fulfilling, and happy lives. We are committed to providing the best user experience and the most efficient way for like-minded people to connect and discover what matters to them. Founded in 2005 by three German brothers in Shanghai, Ideawise Group has offices in Barcelona, Berlin, and Düsseldorf  and is fueled by nearly 150 open minded people who work across the globe to become ONE, AGILE, and THRIVING organization.

About the team

We are looking for a Senior Mobile Growth Marketing Manager in our Performance Marketing team, which contributes to the growth and nurturing of our online communities and our Organization. The ideal candidate is a good team player, but with the ability to work independently. 

About the job

As a Senior Mobile Growth Marketing Manager, you will collaborate closely with our product teams and data analysts to implement holistic growth marketing strategies, including ASO (App Store Optimization) and ASA (App Store Advertising). You will be mainly responsible for filtering out the traffic sources suitable for our brands by researching and testing, optimizing ongoing campaigns and managing relations with the partners, measuring performance and translating the data into actionable decisions. 


What you will do

  • Develop and execute data-driven digital marketing strategies to achieve key performance indicators (KPIs) and revenue targets.
  • Manage and optimize digital advertising campaigns across platforms ASA, such as Google Ads, Meta Ads, and other relevant channels to maximize ROI.
  • Stay informed about ASA best practices, industry trends, and new features to remain competitive and achieve optimal results.
  • Develop and implement ASO strategies with the goal of enhancing app store rankings and increasing visibility.
  • Perform keyword research to identify relevant and high-impact keywords, and optimize app descriptions, titles, and graphics to improve organic app discovery.
  • Conduct in-depth keyword research, competitor analysis, and audience segmentation to inform campaign targeting and optimization.
  • Monitor and analyze campaign performance, identifying areas for improvement and implementing optimization strategies.
  • Create and A/B test ad creatives, landing pages, and other campaign elements to improve conversion rates.
  • Collaborate with the creative and content teams to ensure alignment between advertising materials and campaign goals.
  • Collaborate with the creative and content teams to ensure alignment between advertising materials and campaign goals.
  • Stay up-to-date with industry trends, attend relevant conferences and networking events, apply best practices, and incorporate them into campaign strategies.
  • Provide regular reports and insights on campaign performance to internal stakeholders.
  • Collaboration with Data and Product Team, issue change requests for high impact 
  • Negotiate media contracts, rates, and placement to secure cost-effective and high-impact advertising opportunities.


Key Skills/Experience:

  • Fluent English is a must, German language is a plus 
  • Min. 5+ years experience in Mobile Marketing
  • Strong analytical skills and a technical understanding
  • Experience with Programmatic/DSP Media buying
  • Experience in ASA, ASO, Google Ads, TikTok, Meta advertising 
  • Excellent sales and negotiation skills
  • Highly organized and exceptional time management
  • Positive outlook and ability to influence others positively
  • Ability to create reports and tables in Google Sheets and Excels
  • Experience in marketing the adult industry is a plus 
  • Strong written and verbal communication skills
  • Data-driven and results-orientated
  • Effective reporting and presentation skills
  • A good understanding of tracking technology and strong skill in iOS Advertising/SKAdNetwork attribution


Benefits – What’s in it for you

  • Full time permanent contract (40 hours / week.) with flexible hours(starting latest 10am)
  • Competitive salary: 42-55k Euros gross per year (depending on experience)
  • Additional cash: Quarterly bonus in case of record breaking company revenue
  • Remote work upon agreement
  • 30 working days holidays
  • Time for Training: Daily learning hour (1pm – 2pm). Course TBC
  • Great Food: Healthy lunch cooked by our chef at the office with vegetarian & vegan  options, fruits & snacks in the office
  • Company retreats and team building days
  • ️50% of the membership fee for the Club Natació Atlètic-Barceloneta is covered;
  • Flexible remuneration: Kindergarten, Health insurance Sanitas (50% covered by the company)
  • ☀️ Awesome Location: You’ll love our stunning beachfront office in La Barceloneta 😉


What Work Culture & Environment You’ll Find?

PlayaMedia is committed to self-managed ways of working. We work closely within and between teams to hold ourselves and each other accountable. We are actively engaged in shaping the future of our company, by participating in collective decision-making and organizational development processes. We are looking for someone who is excited to be on this journey with us and who values initiative, self-accountability and adult-to-adult ways of relating.


PlayaMedia is an Equal Opportunity Employer

It is our commitment that every applicant will be evaluated according to their skills regardless of age, gender identity, ethnicity, sexual orientation, disability status, marital or parental status or religion.


Want the job?

If this sounds like you, please apply with your resume and cover letter telling us why you’re excited about joining our team. We look forward to hearing from you!

Please apply following this link


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