EN Lead Copywriter & Localization Manager

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Job Type: Full-time 

Location:  Hybrid  (Barcelona based ideally)


About Us

PlayaMedia is part of the Ideawise Group, a global tech company known for pioneering products in the alternative lifestyles dating industry. We create online communities that empower people to live authentic and fulfilling lives. Our commitment is to provide the best user experience and the most efficient way for like-minded individuals to connect and discover what matters to them. Founded in 2005, Ideawise Group has offices in Barcelona, Berlin, Düsseldorf, and Shanghai. Our diverse team of nearly 150 open-minded individuals works across the globe to become ONE, AGILE, and THRIVING organization.

Role Overview

We are seeking a highly skilled and motivated Lead Copywriter & Localization Manager to elevate our translations into all languages and implement a top-notch localization tool such as Crowdin. Additionally, this role will serve as our English lead copywriter, responsible for crafting engaging and effective copy for product/UX and marketing-related materials.

Responsibilities – What you will do

  • Copywriting & Localization:
    • Lead English copywriting for product/UX and marketing content, ensuring alignment with brand voice.
    • Develop and implement a comprehensive localization strategy with tools like Crowdin.
    • Maintain consistency in tone and style across all languages and resolve localization and copywriting challenges autonomously.
  • Freelance Management:
    • Build and manage a pool of freelance writers and translators, ensuring high standards and timely delivery.
    • Implement quality control processes and regularly update content based on user feedback and market trends.
  • Results-driven Collaboration:
    • Integrate Crowdin with systems like APIs and GitLab in collaboration with the development team.
    • Collaborate with marketing, product, design, and development teams to align content with brand strategy and product goals.
    • Analyze content performance metrics and use insights to inform content strategy and improvements.

Requirements – What you bring

  • Native English speaker with exceptional writing, editing, and proofreading skills with a strong understanding of localization processes.
  • Bachelor’s degree in Marketing, Communications, Journalism, Linguistics, Translation, or a related field.
  • Minimum of 5 years in copywriting, content creation, and localization, preferably in the tech or dating app industry.
  • Proficiency in CMS and tools like Crowdin with a proven track record in managing projects, including integrating localization tools with various systems.
  • Highly proactive and autonomous with strong analytical skills and a natural problem-solving mindset.
  • Creative thinker with a passion for storytelling, strong interpersonal, and communication skills.
  • Familiarity with the use of Artificial Intelligence in localization and copywriting is a plus.

Benefits – What’s in it for you

  • Permanent contract (40 hours / week) with flexible hours
  • Competitive salary: 34-40K Euros gross per year (depending on experience)
  • Additional cash: Quarterly bonus in case of record breaking company revenue
  • 30 working days holidays
  • Time for Training: Daily learning hour (1pm – 2pm). Course TBC
  • Great Food: Healthy lunch cooked by our chef at the office with vegetarian & vegan  options, fruits & snacks in the office
  • ☀️ Awesome Location: You’ll love our stunning beachfront office in La Barceloneta 😉
  • Company retreats and team building days
  • 50% of the membership fee for the Club Natació Atlètic-Barceloneta is covered;
  • Flexible remuneration: Kindergarten, Health insurance Sanitas (50% covered by the company)


Ideawise is an Equal Opportunity Employer

It is our commitment that every applicant will be evaluated according to their skills regardless of age, gender identity, ethnicity, sexual orientation, disability status, marital or parental status, or religion. 


Want the job?

If you are a creative thinker with expertise in localization and copywriting and a proven track record of integrating tools and delivering high-quality content, we would love to hear from you.

Join our dynamic team at Ideawise Group and contribute to our mission of delivering exceptional experiences to our valued customers. Please apply following this link.


We look forward to hearing from you!


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