We have always taken the protection of your personal data very seriously and take appropriate organisational, contractual and technical measures to protect your data from unauthorised or unlawful processing and against accidental loss, destruction or damage.
Responsible for data processing is Playamedia S.L., Carrer de la Mestrança 59-5°, 08003 Barcelona, Spain.
Playamedia S.L. is also meant when the terms “we” or “us” are used below. You can contact our data protection officer at:
If we provide the Service for your use, we process personal data from various sources. This is data that we collect automatically – for example when you visit a website – as well as other data that you have additionally provided to us.
When you visit our website, you submit technical information to our servers. In any case, this data is recorded every time you visit our website:
Each time a page is accessed, access data is stored in a file, the so-called server log. The following data is stored:
The time, the status of your website visit (status means in this case whether the visit of the website was successful or not) as well as the request that your browser has made to the server to open the page, the amount of data transferred and the website from which you came to the requested page (referrer), and the product and version information of the browser used (user agent).
In addition to the data we receive from all website visitors, we also process additional data if user make this available, depending on how they use the Service. For instance, if you make use of a commenting functionality or when sending a message via a contact form, this type of data will then also be processed. When you contact Customer Service, written communications between you and our service team staff and notes on such transactions are stored so that we can provide uninterrupted customer service when the communication thread is followed up by other members of our service team.
We process your data exclusively for the following defined purposes:
In doing so, we rely on various legal bases in accordance with the so-called General Data Protection Regulation, a European Union legal framework for the standardisation of data protection law (“GDPR” for short). We refer in detail to the following legal bases:
When you visit the website, you agree to our cookie guidelines and to the processing of your IP address in a cookie bar. If you have given your consent to the processing of personal data for specific purposes, this consent ensures the legality of such processing.
Accordingly, if we process your data, it is because you expressly allowed us to do so. Your consent is therefore the most important legal basis for the processing of your personal data by us. If you provide us with information about your sexual orientation or preferences, we will process this data principally on the basis of your consent.
Safeguarding legitimate interests
Legal requirements or public interest
In addition, we are legally obliged to provide certain information to criminal prosecution in individual cases upon request.
We treat your personal data with care and confidentiality and will only pass them on to third parties to the extent described below and not beyond.
As our Services are blogging platforms, it is in the nature of things that we transmit your comments and other communication you conduct publicly or with other users to these corresponding users of the Services at your request and on your behalf.
We transfer data to our affiliated companies, which form a group with us, within the framework of strict protection requirements. This is the case, for example, when you make a customer service request. We will then forward this request to SmH Servicecenter.de GmbH, a service company associated with us.
In addition, we transmit data to external service providers that enable us to provide the Services. These include hosting providers and providers of analytics platforms. We require these service providers to comply with strict rules to ensure the security of your data when processing personal data on our behalf. Such processing is generally based on contractual regulations. When we state – further below – that there is ‘no adequate level of data protection’, it means that there is no adequacy decision by the European Commission – in these cases, however, we regulate the processing on the basis of other guarantees, such as Data Processing Agreements or standard data protection clauses.
We use our own cookies (so-called “first-party cookies”) to analyze web traffic, tailor services, content and ads to your needs and interests, measure the effectiveness of advertising campaigns and promote confidence in and security of the service. In addition, we use first-party cookies to distinguish the various users from each other and, in conjunction with the log files of our web server, to calculate the total number of people who visit the service. The web usage data collected in this way helps us to receive the necessary feedback to continuously improve the service.
Users can prevent the acceptance of first-party cookies by configuring their browser settings so that they do not accept cookies at all. However, if this setting is made, you may not be able to use certain current or future elements of our Service.
Google LLC is a privacy shield certified provider from the USA. Google Analytics is used to analyse the behaviour of users of our services. With the help of Google Captcha we determine with certain actions whether the visitor is a human being or a machine. For information on Google Adwords, please refer to the information about Affiliate Systems further below. YouTube videos are embedded in our service in “enhanced privacy mode”. While no YouTube cookies are set by this particularly data protection-friendly type of embedding, calling up the pages nevertheless leads to a connection with YouTube and the DoubleClick network. A click on the video can trigger further data processing processes over which we no longer have any control. Here you find a resource to opt-out of Google Cookies. (https://tools.google.com/dlpage/gaoptout?hl=en)
This storage service (processing in the USA and Europe, Privacy-Shield certified) is used by us to store encrypted backups.
Cookies set by the Wordfence Security plugin (Data Processing Agreement and Standard Contractual Clauses) are used to protect the site against malicious attacks. Wordfence only uses data about your visit and does not store personally identifiable information and therefore does not require user consent.
We transmit data to authorities in the event of a legal obligation based on a request for information from the respective authority.
We process and store your personal data as long as it is necessary for the fulfilment of our contractual or legal obligations. Therefore, we store the data only as long as our contractual relationship with you exists and also after termination only, as far as the laws of the Federal Republic of Germany and the People’s Republic of China require this. If the data are no longer necessary for the fulfilment of such obligations, they will be regularly and promptly deleted, unless their further processing is necessary for the protection of legitimate interests or for the preservation of evidence within the framework of statute of limitations.
You are not required by law to provide us with the above information. In principle, the relationship that you have entered into with us by agreeing to the Cookie Banner or by giving any other consent does not give rise to any obligation to provide this personal data. However, the transmission of automatically collected data is a basic prerequisite for using our Services. Furthermore, you may not be able to use the Services, or only to a limited extent, if you do not provide us with certain data or object to their use.
You can assert the following rights:
If you have any questions in this regard, please contact our customer service at:
You can revoke your consent to the processing of personal data at any time. This also applies to the revocation of declarations of consent issued to us prior to the validity of the GDPR, i.e. before 25 May 2018. However, this revocation will then only be effective for the future. Processing that took place before the revocation is not affected by this.
In addition, you have a right of appeal to the competent data protection supervisory authority.
a. Right of Objection on a Case-By-Case Basis
In addition to the rights already mentioned, you have the right to object at any time for reasons arising from your particular situation to the processing of personal data concerning you, which is based on Article 6 para. 1e GDPR (data processing in the public interest) and Article 6 para. 1f GDPR (data processing on the basis of a balance of interests). If you file an objection, we will no longer process your personal data, unless we can prove compelling reasons worthy of protection for the processing, which outweigh your interests, rights and freedoms, or the processing serves to assert, exercise or defend legal claims.
b. Right to Object to the Processing of Data for Advertising Purposes
The objection can be made informally and should be addressed to: